6.5 million for 30 seconds in the Super Bowl

The Super Bowl has become one of the most watched sporting events in the world.

This is why the big brands see the game between the Rams and Bengals as the ideal opportunity to launch their big advertising campaigns regardless of the millions of dollars they have to spend. For this 2022, the cost of ads rose on average by 18%, now 30 seconds are worth about 6.5 million dollars.

This could generate profits of around 500,000 million dollars.

It is a unique advertising ground because it can reach 100 million people.For this edition, contrary to the edition held in Tampa Bay, images with masks or related to COVID-19 will disappear from the advertising campaigns.

About 40% of the advertisers will be newcomers, including cryptocurrencies, electric vehicles and sports betting platforms, three sectors of the U.S. economy with a tailwind.